We run one playbook for one specialty. Every play is tracked from the search to the phone call to the booked patient, so you see cost per new patient every month, not a traffic report.
This is the whole difference. Everything else on this page is how we do it.
Across our partners, nine in ten new patients call. So every campaign is tracked from the click to the call to the CRM. You get cost per new patient, and you see which calls were never followed up.
No social pixels or session recording on a medical site. Google Signals off. Conversions on the click ID only. A consent banner from day one. Your marketing measures on calls, not on surveillance, and it holds up when a state privacy law changes.
Fifty-plus clinics run some version of the same playbook. We know what a call costs in a small market versus a metro, which conditions bid up, and what a front desk does with a Google Ads call, before your first meeting.
110,000 people a month search “podiatrist.” 40,500 more search “podiatrist near me.” The practices that show up first get the calls.
Every month you’re not on page one, the searches still happen. They just book with the practice that is.
Two practices, two different problems, the same playbook.
AI Overviews now sit above the map pack on most podiatrist searches. This practice is the name patients see first. Cost per new patient fell 40% over the same period after the keyword cleanup.
One campaign per location, one page per location and condition, every campaign optimized on calls. Then the CRM shows what happened next: 4,729 new opportunities, 21% of them from ads, and the follow-up rate the front desks are fixing.
Six plays, run in the order that fills the schedule fastest. Not a menu of disconnected services.
Own the map pack for “podiatrist near me.”
02Rank for the searches that book appointments.
03Get cited when AI answers “who should I see?”
04Stay top of mind between visits.
05Capture patients searching right now.
06Reach the right patients before they search.
No guesswork and no homework for your front desk.
Thirty minutes on fit and on the pain point behind the open slots. Then we audit your map listing, search, ads, call tracking and site compliance, and rank the six plays by what would fill your schedule fastest. You keep the audit either way.
You pick from the audit’s priorities. Call tracking and the compliance cleanup go in first, then map pack, search, AI search and ads in the order the audit ranked them. You approve; we do the work.
One report a month: calls, cost per call, booked patients, and the calls that still need a callback. We stay in the account and keep pushing as search changes.
Start with a discovery call and a free audit. Thirty minutes to make sure we are a good fit and to find the pain point in your practice. Then we audit everything a patient touches before they call you and hand you the six plays, ranked. Like it, we run it. Rather do it yourself, take the audit and go. No pitch deck, no obligation.
A real reply from Taylor, not an autoresponder. Free. No obligation. The audit is yours either way.