1. Who we are
Podiatry Performance is a marketing service for podiatry practices, operated by North Vista Marketing (“we”, “us”). This policy covers podiatryperformance.com and the forms, booking pages and messages connected to it. It does not cover the websites of the practices we work with; each practice has its own policy.
2. Information we collect
What you give us
When you fill out a form, book a meeting, call, text or email us, we collect what you provide: usually your name, practice name, email, phone number, and anything you write in a message.
What we collect automatically
When you visit the site, we and our analytics and advertising partners collect information about your device and visit: IP address, browser and device type, pages viewed, the page or ad that brought you here (including ad click identifiers such as Google’s gclid and Meta’s fbclid), approximate location from your IP address, and cookie or pixel identifiers.
From others
We may receive information from advertising platforms (for example, which ad you clicked) and from publicly available business sources, such as your practice’s Google Business Profile, when we prepare an assessment you asked for.
3. How we use it
- To respond to you, schedule meetings, and prepare the assessment or materials you requested.
- To provide our services and manage our relationship with clients.
- To understand how the site is used and improve it (Google Analytics 4).
- To measure which ads lead to inquiries (Google Ads and Meta conversion tracking).
- To show our ads to people who have visited the site, on Google, YouTube, Facebook and Instagram (remarketing and retargeting).
- To send follow-up emails and, if you agree, text messages (see section 8).
- To keep the site secure, prevent spam and fraud, and meet legal obligations.
4. Cookies, pixels and advertising
We use cookies, pixels and similar technologies, set by us and by the companies below. Some of these are used for advertising, including showing you our ads on other websites and apps after you visit.
| Tool | What it does | Learn more / opt out |
|---|---|---|
| Google Tag Manager | Loads the tools below. Does not collect data on its own. | Google Privacy Policy |
| Google Analytics 4 | Site usage and traffic sources. May be linked with Google advertising features. | GA opt-out add-on |
| Google Ads | Conversion tracking and remarketing audiences. | Google My Ad Center |
| Meta Pixel | Conversion tracking and retargeting on Facebook and Instagram. | Meta ad preferences |
| GoHighLevel (LeadConnector) | Runs our forms, booking calendar, and email/text messaging. | GoHighLevel privacy |
We use Google Consent Mode, so Google tags adjust to the choices you make. When you submit a form, we may send a hashed (scrambled) version of your email or phone number to Google or Meta to measure whether our ads worked and to manage who sees them. These platforms use it under their own terms and do not get the readable value.
5. Who we share it with
- Service providers that run the site and our business for us: hosting (Cloudflare), CRM, forms, scheduling and messaging (GoHighLevel), email, and analytics.
- Advertising partners (Google and Meta) through the cookies and pixels in section 4.
- Legal and safety: when required by law, or to protect our rights, users or the public.
- Business transfers: if our business is sold or reorganized, information may move with it.
We do not sell your information for money. Under some state laws, letting advertising partners collect information through cookies and pixels for targeted advertising is called “selling” or “sharing”. You can opt out of that (section 6).
6. Your choices and opt-outs
Do Not Sell or Share My Personal Information. To opt out of targeted advertising, email hello@podiatryperformance.com with the subject “Do not sell or share”, or turn on Global Privacy Control (GPC) in your browser. We treat a GPC signal as an opt-out for that browser.
- Cookies: you can block or delete cookies in your browser settings. Blocking them may stop some parts of the site from working.
- Ads: use Google My Ad Center, Meta ad preferences, or the industry tools at optout.aboutads.info and optout.networkadvertising.org.
- Email: click “unsubscribe” in any marketing email.
- Text messages: reply STOP to any message.
7. Your state privacy rights
Depending on where you live (for example California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon and other states with privacy laws), you may have the right to:
- Know what personal information we have about you and get a copy.
- Correct information that is wrong.
- Delete your information.
- Opt out of the sale or sharing of your information and of targeted advertising.
- Appeal if we deny your request.
To make a request, email hello@podiatryperformance.com or call (385) 644-6544. We will confirm your request and respond within the time the law requires. You can use an authorized agent. We will not treat you differently for using these rights.
8. Text messages and email
If you give us your phone number and agree to receive texts, we may text you about your request, meetings and our services. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. Agreeing to texts is not a condition of any purchase. We do not share or sell your mobile number or text messaging consent with third parties for their marketing.
We may email you about your request and, from time to time, about our services. Every marketing email has an unsubscribe link.
9. Patient information
This site is for practice owners and staff. Please do not send us any patient’s name, health information or medical records through the site, forms or messages. When we work with a practice, any patient information is handled under that practice’s agreements with us, not under this policy.
10. Retention and security
We keep information as long as we need it for the purposes above, for our business records, or as the law requires, and then delete or de-identify it. We use reasonable safeguards, but no website or system is completely secure.
11. Children
This site is for businesses and is not directed to anyone under 16. We do not knowingly collect information from children.
12. Changes and contact
We will update this page when our practices change and show the new effective date at the top.
Questions or requests:
North Vista Marketing (Podiatry Performance)
1725 Legend Hills Dr Ste 310 #334, Clearfield, UT 84015
hello@podiatryperformance.com · (385) 644-6544