Search ads are the fastest play in the book. Done right, they bring high-intent patients the week they launch. Done wrong, they spend your budget on people who were never going to book. We only run them the right way.
Podiatry patients convert by phone over forms by a wide margin. A campaign graded on form fills is optimizing for the wrong thing.
Part of the six-play growth playbook. Sequenced with the other five so each one makes the next work harder.
Campaigns by location and by condition, built around the searches that book. Negative keywords cleaned weekly so budget stops leaking.
One page per campaign, written for the condition and the location, with a tracked call number above the fold.
Calls over 60 seconds and booked appointments are the conversions. Google forwarding numbers on call ads, tracked numbers on pages, and the CRM as the ledger. No pixel data leaves your site.
Calls and booked patients are the conversions. Rankings and reach are how we get there.
Spend divided by qualified calls and bookings. Reported against a target we set together on the first call.
Which location, which condition, which keyword. Owner language, not platform metrics.
New patients booked from paid search, on the same monthly report as everything else.
reduction in cost per acquisition
After keyword cleanup and call-first tracking on a partner practice’s account. The ads did not change. What we measured and what we cut did.
Thirty minutes with Taylor on google ads for your practice, your area, your competitors. You leave with the plan either way.
A real reply from Taylor, not an autoresponder. Free. No obligation. The audit is yours either way.