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The playbook/AI Search Optimization
Play 03 — AI Search Optimization

AI Overviews sit above the map pack. If you are not in them, the first name a patient sees is someone else.

Patients now ask Google, ChatGPT and Perplexity who to see. The answer names a practice. We make sure it names yours, with the structured, citable content AI systems pull from.

Discovery call & free auditHow this play works
The problem

Where practices lose this one.

The practices getting cited today are building the answer set for tomorrow. The ones that wait compete for what is left.

  • 01AI answers the question without your site.Zero-click searches are the new default. Ranking first in the old ten blue links no longer guarantees the visit.
  • 02Your content is not written to be quoted.AI systems cite pages that answer directly, with structure and authority signals. Most podiatry sites have neither.
  • 03Nobody is measuring it.If you cannot see which AI queries mention you, you cannot grow the number.
What we run

AI Search Optimization, built for podiatry.

Part of the six-play growth playbook. Sequenced with the other five so each one makes the next work harder.

01

Citable condition content

Direct answers, clear structure, schema markup and author signals on every condition and treatment page, so AI systems can quote you with confidence.

02

Entity and authority signals

Consistent practice data across the web, provider profiles, reviews and references that tell an AI system your practice is the credible answer.

03

Tracked across engines

Google AI Overviews, ChatGPT and Perplexity monitored monthly for the searches that matter in your market.

How we measure it

One report a month. Owner language, not platform metrics.

Calls and booked patients are the conversions. Rankings and reach are how we get there.

01

AI Overview appearances

The keywords where your practice is cited, tracked month over month.

02

Total AI-search keywords

Growth against the same tracked set, the way we report every search number.

03

Bookings from cited pages

Calls and appointments from the pages doing the citing.

511

keywords in Google AI Overviews within twelve months

One partner practice, March 2025 to March 2026, from near zero. Total AI-search keywords reached 1.9K over the same period. Real client data, not an industry benchmark.

Questions practices ask

Before the call.

01Is this separate from SEO?
It builds on it. The same condition pages rank in classic search and get cited by AI when they are structured for it. We do both in one pass.
02Which AI tools do you optimize for?
Google AI Overviews first, because that is where podiatry patients are. ChatGPT and Perplexity are tracked and improving alongside.
03How fast does it move?
Citations start appearing within a quarter once the content is in place. The partner data above is a twelve-month curve, and it accelerates in the back half.
Get started

Ready to run play 03?

Thirty minutes with Taylor on ai search optimization for your practice, your area, your competitors. You leave with the plan either way.

  • 01Where patients in your area are searching, and who wins those searches today
  • 02The first play we’d run for your practice, and why
  • 03What a full schedule is worth — in numbers, not adjectives
  • 04A plan you keep, whether we work together or not

A real reply from Taylor, not an autoresponder. Free. No obligation. The audit is yours either way.