The playbook01 — Google Map Optimization02 — Search Engine Optimization03 — AI Search Optimization04 — Social Media Management05 — Google Ads06 — Meta AdsResultsAboutBlogContactDiscovery call & free audit
The playbook/Google Map Optimization
Play 01 — Google Map Optimization

When a patient searches “podiatrist near me,” the map decides who gets the call. Be first on it.

Three practices show up in the map pack. They take most of the calls before anyone scrolls. We put your practice in that box, in every service area you cover, and keep it there.

Discovery call & free auditHow this play works
The problem

Where practices lose this one.

Every month you sit below the map pack, the searches still happen. They just ring someone else’s front desk.

  • 01Your profile is incomplete, or wrong.Old hours, a missing service list, a category set by whoever built the listing years ago. Google fills the gap with a competitor.
  • 02One office, three service areas, one listing.Patients in the next town over search too. Without location-level optimization they never see you.
  • 03Reviews trickle in when they should flow.Volume and recency are ranking signals. A practice that asks gets them; a practice that hopes does not.
What we run

Google Map Optimization, built for podiatry.

Part of the six-play growth playbook. Sequenced with the other five so each one makes the next work harder.

01

Profile built to rank

Categories, services, condition keywords, photos, hours, and a description written for the searches podiatry patients actually type. Verified, monitored, and corrected when Google changes something.

02

Location signals that hold

Citations cleaned up so your name, address and phone match everywhere. Local pages on the site for each area you serve, tied to the listing.

03

Reviews on a system

Review requests go out automatically after visits. The front desk does nothing. The count climbs, the recency stays fresh, and replies go up within a day.

How we measure it

One report a month. Owner language, not platform metrics.

Calls and booked patients are the conversions. Rankings and reach are how we get there.

01

Map-pack position

Tracked for “podiatrist near me” and your top condition searches across every service area, weekly.

02

Calls from the listing

A tracked number on the profile. We count calls over 60 seconds as leads, not clicks.

03

New patients booked

The only number on the monthly report that matters. Everything above is how we get there.

#1

map-pack ranking for partner practices

95% of our partners rank first for “podiatrist,” the highest-converting local keyword in the specialty. Not top three. First.

Questions practices ask

Before the call.

01How long until the map pack moves?
Profile and citation fixes show within four to eight weeks. Holding first place across multiple service areas is a six-month build, then maintenance.
02We have several locations. Does each one need this?
Yes, and that is where it pays off most. Each office gets its own optimized listing and its own tracked number, so you can see which location the growth is coming from.
03Can we do this ourselves?
The setup, yes. The part that ranks is the ongoing work: reviews, posts, fixes when Google edits your listing, and local pages that back it up. That is what we run.
Get started

Ready to run play 01?

Thirty minutes with Taylor on google map optimization for your practice, your area, your competitors. You leave with the plan either way.

  • 01Where patients in your area are searching, and who wins those searches today
  • 02The first play we’d run for your practice, and why
  • 03What a full schedule is worth — in numbers, not adjectives
  • 04A plan you keep, whether we work together or not

A real reply from Taylor, not an autoresponder. Free. No obligation. The audit is yours either way.