The playbook01 — Google Map Optimization02 — Search Engine Optimization03 — AI Search Optimization04 — Social Media Management05 — Google Ads06 — Meta AdsResultsAboutBlogContactDiscovery call & free audit
The playbook/Meta Ads
Play 06 — Meta Ads

Most patients do not know they need you yet. Facebook and Instagram reach them before they search.

Search catches demand. Meta creates it, for the services patients put off: custom orthotics, bunion consults, diabetic foot care. Run the compliant way, it is a steady second source of new patients.

Discovery call & free auditHow this play works
The problem

Where practices lose this one.

Meta restricts how health practices can target and track. A campaign built like an e-commerce funnel gets throttled, or worse. Ours is built for a clinic.

  • 01Ads that get likes and no patients.Reach is not a result. If the campaign is not built to produce a call, it will not.
  • 02Targeting that trips health-category rules.Condition-based audiences are restricted. Campaigns need to reach the right people without them.
  • 03A pixel on a patient-facing site.The tracking that works for a shoe store is a liability on a clinic. It comes off, and attribution has to be rebuilt another way.
What we run

Meta Ads, built for podiatry.

Part of the six-play growth playbook. Sequenced with the other five so each one makes the next work harder.

01

Offers patients act on

Service-specific creative for the appointments you want more of, written to earn a call, not a comment.

02

Compliant reach

Geographic and interest-safe targeting that stays inside Meta’s health rules and keeps the account in good standing.

03

Attribution without a pixel

Campaign-specific tracked numbers and landing pages, leads captured to your CRM with the source attached. What the platform cannot see, the CRM does.

How we measure it

One report a month. Owner language, not platform metrics.

Calls and booked patients are the conversions. Rankings and reach are how we get there.

01

Calls and leads by campaign

Counted in the CRM, not the ad platform, so the number is real.

02

Cost per new patient

Spend against qualified calls and bookings, on the same target as search.

03

Frequency and reach

Watched so an audience is never worn out, never as a result on its own.

90%

of partners stay year over year

Practices keep the playbook running because the schedule keeps filling. Meta is one of six plays, sequenced after search and maps, and it pulls its weight.

Questions practices ask

Before the call.

01Is Meta advertising allowed for a medical practice?
Yes, with rules. Meta limits health targeting and conversion optimization. We build campaigns that work inside those limits and track results outside the platform.
02Should we run Meta before Google?
Rarely. Search and maps capture patients already looking. Meta comes next, once the schedule can absorb more and the tracking is in place.
03What about Instagram organic?
That is play 04, social media management. It builds trust; paid Meta builds volume. They share creative and run better together.
Get started

Ready to run play 06?

Thirty minutes with Taylor on meta ads for your practice, your area, your competitors. You leave with the plan either way.

  • 01Where patients in your area are searching, and who wins those searches today
  • 02The first play we’d run for your practice, and why
  • 03What a full schedule is worth — in numbers, not adjectives
  • 04A plan you keep, whether we work together or not

A real reply from Taylor, not an autoresponder. Free. No obligation. The audit is yours either way.