The playbook01 — Google Map Optimization02 — Search Engine Optimization03 — AI Search Optimization04 — Social Media Management05 — Google Ads06 — Meta AdsResultsAboutBlogContactDiscovery call & free audit
The playbook/Social Media Management
Play 04 — Social Media Management

Patients choose the practice they already trust. Stay in front of them.

A consistent, professional presence does quiet work: it reassures the patient who just found you on the map, keeps past patients coming back, and gives referring providers something to point to.

Discovery call & free auditHow this play works
The problem

Where practices lose this one.

An account that last posted in March tells a new patient the practice is not paying attention. Silence is a signal too.

  • 01Nobody in the office has time to post.The front desk is busy. The doctor is treating patients. The account goes quiet.
  • 02Patient stories are off limits.Before-and-after photos and testimonials carry HIPAA risk. Most practices stop posting rather than risk it.
  • 03Posting with no connection to growth.Content that does not feed reviews, search or ads is a hobby. We connect it.
What we run

Social Media Management, built for podiatry.

Part of the six-play growth playbook. Sequenced with the other five so each one makes the next work harder.

01

A calendar that runs itself

Education, practice news, provider spotlights and seasonal foot-care topics, planned a month ahead and posted on schedule. Nothing needed from the front desk.

02

Compliant by design

No patient identifiers, no clinical photos, no advice to individuals. Every post passes the same rules we apply to the website.

03

Connected to the other plays

Posts point to condition pages, review requests and offers. Social feeds the search and ads work instead of sitting beside it.

How we measure it

One report a month. Owner language, not platform metrics.

Calls and booked patients are the conversions. Rankings and reach are how we get there.

01

Cadence held

Posts per month, on time, every month. The first thing a quiet account needs.

02

Reach and engagement

Trailing 30 days, tracked monthly. Context for the other plays, never a conversion claim.

03

Profile visits to booking

Traffic from social to the site’s booking paths, counted with everything else.

90%

of partners stay year over year

Social is the play patients notice most and the one practices are least able to sustain alone. We keep it consistent so the rest of the playbook has a face.

Questions practices ask

Before the call.

01Which platforms?
Facebook and Instagram for nearly every practice. Others only when your patient mix justifies the work.
02Do you need photos from us?
A few of the office and providers to start. After that we run on a mix of your images and designed posts in your practice’s look.
03Will this bring new patients on its own?
Occasionally. Mostly it converts the patients search and maps already brought to the door. That is why it is play 04, not play 01.
Get started

Ready to run play 04?

Thirty minutes with Taylor on social media management for your practice, your area, your competitors. You leave with the plan either way.

  • 01Where patients in your area are searching, and who wins those searches today
  • 02The first play we’d run for your practice, and why
  • 03What a full schedule is worth — in numbers, not adjectives
  • 04A plan you keep, whether we work together or not

A real reply from Taylor, not an autoresponder. Free. No obligation. The audit is yours either way.