The playbook01 — Google Map Optimization02 — Search Engine Optimization03 — AI Search Optimization04 — Social Media Management05 — Google Ads06 — Meta AdsResultsAboutBlogContactDiscovery call & free audit
The playbook/Search Engine Optimization
Play 02 — Search Engine Optimization

Rank for the searches that turn into appointments. Not vanity traffic.

Plantar fasciitis. Bunion surgery. Ingrown toenail near me. Patients search by condition, then by location. We build the pages that win those searches and send the reader straight to your schedule.

Discovery call & free auditHow this play works
The problem

Where practices lose this one.

Traffic that does not book is a cost. We only chase the keywords that put a patient in a chair.

  • 01The site ranks for your name and nothing else.Existing patients find you. New ones searching “heel pain doctor” never do.
  • 02One services page trying to cover forty conditions.Google ranks pages, not practices. A single page cannot rank for bunions, neuromas and diabetic foot care at once.
  • 03A blog nobody reads and nobody books from.Content without a plan builds authority slowly and revenue never. We separate the two on purpose.
What we run

Search Engine Optimization, built for podiatry.

Part of the six-play growth playbook. Sequenced with the other five so each one makes the next work harder.

01

Condition pages that convert

One page per condition and treatment you want more of, written for a patient in pain and a search engine at once, each ending in a booking path.

02

Local pages per service area

City and neighborhood pages that back up the map listing and catch the “podiatrist in [town]” searches your competitors ignore.

03

Authority that compounds

A steady publishing cadence on the questions patients ask before they book. It earns rankings and AI citations over time; it is never how we count conversions.

How we measure it

One report a month. Owner language, not platform metrics.

Calls and booked patients are the conversions. Rankings and reach are how we get there.

01

Rankings on money keywords

Condition and location terms, tracked weekly. Growth measured against the same list every month, never a raw keyword count.

02

Intent-page bookings

Calls and appointment requests from service, condition and location pages, separated from blog traffic so you see what pays.

03

New patients booked

The monthly number, with the pages that produced it.

3x

average increase in new-patient bookings

Search is the channel that keeps paying after the work is done. Partner practices see the schedule fill first from intent pages, then keep filling as the pages hold their rank.

Questions practices ask

Before the call.

01Do we need a new website?
Usually not. Most podiatry sites can rank once the pages exist and the structure is fixed. If the platform is the problem, we tell you and give you a plan either way.
02How is this different from the blog?
Blogs build authority and reach. Condition, service and location pages bring patients. We run both and report them separately, because portfolio-wide, blogs convert at close to zero.
03When do rankings show?
New pages start ranking in eight to twelve weeks. Competitive condition terms in a metro take longer. You get the timeline for your market on the first call.
Get started

Ready to run play 02?

Thirty minutes with Taylor on search engine optimization for your practice, your area, your competitors. You leave with the plan either way.

  • 01Where patients in your area are searching, and who wins those searches today
  • 02The first play we’d run for your practice, and why
  • 03What a full schedule is worth — in numbers, not adjectives
  • 04A plan you keep, whether we work together or not

A real reply from Taylor, not an autoresponder. Free. No obligation. The audit is yours either way.